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S8E13 - Promise Less, Profit More (An Encore Presentation)
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Mar 28, 2019
Episode Duration |
00:28:35
From the Digital Box Set: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We'll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history, and how two companies looked at a shoe and made millions by throwing away the laces. This is an archived episode that aired on March 28, 2019.

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