Podknife - S8E11 - Air Quality: Rule-Breaking Radio Advertising by Under the Influence with Terry O'Reilly

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S8E11 - Air Quality: Rule-Breaking Radio Advertising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 14, 2019
Episode Duration |: 00:27:24

This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join us as we assess the current air quality.

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