Podknife - S8E09 - Unwitting Endorsers by Under the Influence with Terry O'Reilly

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S8E09 - Unwitting Endorsers

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 28, 2019
Episode Duration |: 00:27:35

This week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There’s no denying the pull of celebrity, but a brand is a legal property. And if you trespass, you risk trouble.

Hosted on Acast. See acast.com/privacy for more information.

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