Podknife - S8E03 - A Matter of Time: The History of Commercial Lengths by Under the Influence with Terry O'Reilly

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S8E03 - A Matter of Time: The History of Commercial Lengths

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 18, 2019
Episode Duration |: 00:27:03

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why.

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