Podknife - S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad by Under the Influence with Terry O'Reilly

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S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 05, 2018
Episode Duration |: 00:27:08

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors.

From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.

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