Podknife - S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II by Under the Influence with Terry O'Reilly

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S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 20, 2017
Episode Duration |: 00:26:48

From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two

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