Podknife - S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing by Under the Influence with Terry O'Reilly

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S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 24, 2017
Episode Duration |: 00:27:46

From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at ho

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