Podknife - S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work by Under the Influence with Terry O'Reilly

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S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 10, 2017
Episode Duration |: 00:27:34

From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk off

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