S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Jan 27, 2017
Episode Duration |
00:27:30

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride.


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