Podknife - S5E15 (Archive) - Business As Unusual: The World of B2B Advertising by Under the Influence with Terry O'Reilly

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S5E15 (Archive) - Business As Unusual: The World of B2B Advertising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 15, 2016
Episode Duration |: 00:29:37

From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and washed-up copywriters ended their careers. But all that cha

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