Podknife - S5E14 (Archive) - World's Oldest Brands by Under the Influence with Terry O'Reilly

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S5E14 (Archive) - World's Oldest Brands

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 08, 2016
Episode Duration |: 00:27:14

From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan, then there are the ones that manage to last 100, 300 or sometimes even 600 years

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