Podknife - S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition by Under the Influence with Terry O'Reilly

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S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 04, 2016
Episode Duration |: 00:27:10

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it at

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