Podknife - S5E02 (Archive) - Promise Less, Profit More by Under the Influence with Terry O'Reilly

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S5E02 (Archive) - Promise Less, Profit More

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 15, 2016
Episode Duration |: 00:27:59

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that elimina

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