Podknife - S4E11 (Archive) - Giftvertising by Under the Influence with Terry O'Reilly

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S4E11 (Archive) - Giftvertising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 15, 2015
Episode Duration |: 00:27:31

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go

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