Podknife - S4E03 (Archive) - Selling Ugly by Under the Influence with Terry O'Reilly

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S4E03 (Archive) - Selling Ugly

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 18, 2015
Episode Duration |: 00:27:39

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing

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