with 🎙️ Meena Sankaran, CEO and Founder of KETOS. 

💧 KETOS ambitions to transform how water operators measure, manage and forecast water quality and efficiency in Industrial, Agricultural, and Municipal applications.

What we covered:

🍏 How digitization is everywhere but in the Water Industry, and how that may be swiftly changing 

🍎 How Water Quality and especially Heavy Metal Ions is still a blind spot in many industrial and agricultural applications 

🍏 How KETOS' vertically integrates from Hardware to Software in a quite unique take at Water Quality digitization - and how that all came from thorough market research 

🍏 How KETOS markets monitoring as a service in a zero-money-down approach 

🍎 How growing an innovative hardware-based business in the water sector as a woman solo-founder is a challenging sum of hurdles - to say the least 

💪 How Grit, Resilience, and Passion are the three most essential traits of a successful entrepreneur 

🍏 How fascinating it is for operators to start leveraging the "power of knowledge" 

🍀 How growth is a by-product of solving deep and vivid market pains, and how circular models are the best platform for growth 

🍏 How committed Meena is to reveal women's inner strength (W.IN.S) regardless of their career path and background 

🍏 But also: presenting the SDG6 at the United Nations, Social Entrepreneurship, CoVid 19 leapfrogging digitization, and much more!

🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 

➡️ Send your warm regards to Meena Sankaran on Linkedin: https://www.linkedin.com/in/meenas/

➡️ Get the Full Story (including an infographic and full transcript) here: https://dww.show/is-software-to-measure-water-quality-actually-a-matter-of-hardware/