Podknife - S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing by Under the Influence with Terry O'Reilly

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S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 23, 2014
Episode Duration |: 00:26:52

From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car b

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