On this episode of the Actionable Futurist® podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred.

He’s also the author of the world's best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller.His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.We had a fascinating discussion that I know you will enjoy.Topics covered included:

• The  genesis of influencer marketing
• How we can all gain a cumulative advantage
• Why it's time for marketers to be humble
• The opportunity for TikTok
• How serendipity can play a huge role in your life and career
• Mark's view on the demographics for each social network
• How social media will fracture
• How we now live in a world of infinite media
• Harnessing the era of unintended consequences for marketers

Resources:Azeem Azar's Exponential view Benedict Evans evans.com/">NewsletterMore on MarkLinkedInTwitterBlogHis books

Your Host: Actionable Futurist® & Chief Futurist Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches hereAndrew's upcoming book