Podknife - S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities by Under the Influence with Terry O'Reilly

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S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: May 25, 2013
Episode Duration |: 00:26:44

From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll trace the use of dead celebrities i

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