Podknife - S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money by Under the Influence with Terry O'Reilly

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S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 20, 2013
Episode Duration |: 00:27:17

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the earli

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