Podknife - S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes by Under the Influence with Terry O'Reilly

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S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 13, 2013
Episode Duration |: 00:27:29

Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top offe

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