Podknife - S2E01 (Archive) - Shame: The Secret Tool of Marketing by Under the Influence with Terry O'Reilly

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S2E01 (Archive) - Shame: The Secret Tool of Marketing

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 06, 2013
Episode Duration |: 00:27:35

Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But adverti

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