Secretly, this was our favorite episode of the season to record (whoops, guess it isn't a secret anymore) and that's because this is our "secret sauce" to our short term rental success.  95% of hosts don't think about this - and we didn't either when we got our first Philly STR's - and that's why their listings end up being middle of the road.  But after a learning curve, we've been able to go from having middle of the road listings to magical ones (which also means more money!) and we dive in to both the big picture and small picture reasons why in this episode.