Podknife - S1E17 (Archive) - Hypertargeting by Under the Influence with Terry O'Reilly

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S1E17 (Archive) - Hypertargeting

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 28, 2012
Episode Duration |: 00:26:32

From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying h

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