Podknife - S1E12 (Archive) - Handcuffed By Brand Image by Under the Influence with Terry O'Reilly

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S1E12 (Archive) - Handcuffed By Brand Image

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 24, 2012
Episode Duration |: 00:27:42

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Like Apple, which acted completely out o

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