Podknife - S11E18 - Confessions of a Book Lover: The Art of Marketing Books by Under the Influence with Terry O'Reilly

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S11E18 - Confessions of a Book Lover: The Art of Marketing Books

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: May 07, 2022
Episode Duration |: 00:27:31

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.

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