Podknife - S10E17 - Son of Crocodile Dundee: Nostalgia Advertising by Under the Influence with Terry O'Reilly

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S10E17 - Son of Crocodile Dundee: Nostalgia Advertising

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 29, 2021
Episode Duration |: 00:27:33

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay Culkin revisiting Home Alone for Google, nostalgia is a powerful marketing tool.

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