La Gazzetta dello Sport is much more than just a newspaper. Founded in 1896, ‘La Rosea’ or ‘The Pinky’ (or also just ‘La Gazza’), quickly became an Italian institution and some would argue a cultural icon. The paper also launched the Giro d’Italia in 1909 and gave the leader’s jersey its unmistakable pink colour. Coffee and Gazzetta remain synonymous fixtures in many Italians’ morning rituals, but the print media has, of course, fallen on hard times. In this episode of Kilometre 0, we examine the origins of La Gazzetta, its rise and fetishisation by both Italians and foreigners – and La Rosea’s dip in sales and influence more recently. Kilometre 0 by The Cycling Podcast is supported by Supersapiens. Supersapiens is a continuous glucose monitoring system that helps you make the right fuelling choices. See supersapiens.com The Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.