In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategies for professional growth and personal wellness. Jen promotes the power of “social fitness” to enrich mind/body health through stronger relationships.  Jen gives listeners actionable tips on: [0:00] Intro [1:45] What happens when clients’ social approaches are not working [5:05] The impact of lack of social connection [6:40] What happens when people who are lacking connection also lack social competence? [10:15] Tips for connecting with clients and helping them become approachable to their audience  [11:30] Harnessing the fear of standing out [15:55] Tips for standing out online and making a good impression [16:50] Do the same connection methods work for everyone? [19:25] How to avoid shiny object syndrome and build meaningful connections with intentional marketing [22:30] Reconnecting with dormant ties [25:10] Jennifer’s book review [32:50] One big takeaway from this episode Resources mentioned in this episode: Showing Up by Jen Marr Connect with Jen here: https://www.instagram.com/jlmforester/ https://twitter.com/jenforester https://www.linkedin.com/in/jenforester/ https://www.facebook.com/jen.madison.forester/ https://jforesterconsulting.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com