In this episode of the How To Cut It Podcast, I have the pleasure of chatting with Ruth Lundstrum about one of the most crucial aspects of freelancing: pricing. We dive into a discussion about the challenges that freelancers face when determining their pricing and the true value they bring to the industry. During our conversation, we uncover the common issues surrounding lowering prices and the importance of justifying costs. We also touch upon the dynamics of pricing in different areas and with different types of clients. But it doesn't stop there! Ruth shares some eye-opening insights on the misconceptions surrounding appearance and poverty, challenging the notion that luxury services are out of reach for those in deprived areas. We also explore the incredible benefits of raising prices and fostering an environment of self-care for both freelancers and their clients. If you're looking for practical advice on when and how often to increase your prices, as well as effective ways to communicate those changes to your clients, Ruth has got you covered. She generously shares her own journey and pricing examples, along with valuable tips on managing finances and navigating the salon industry. This episode is a must-listen for all freelancers who want to master the art of pricing and take their business to the next level.