Bulleit Group CEO Kyle Arteaga talks to the Holmes Report's Aarti Shah about the way companies — and the media — are rethinking how they position and talk about innovation. Later in the show, Proof Analytics founder Mark Stouse joins to talk about a recent survey that showed 96% C-suite respondents see their marketing and PR teams as “unwilling or unable” to prove ROI.  

Bulleit Group CEO Kyle Arteaga talks to the Holmes Report's Aarti Shah about the way companies — and the media — are rethinking how they position and talk about innovation. Later in the show, Proof Analytics founder Mark Stouse joins to talk about 1000-C-Suite-Survey-96-See-Their-Marketing-PR-Teams-as-Unwilling-or-Unable-to-Prove-ROI-Increasingly-Top-Companies-Are-Turning-to-Finance-Procurement-to-Lead-the-Effort.html">a recent survey that showed 96% C-suite respondents see their marketing and PR teams as “unwilling or unable” to prove ROI.