This panel will get real about responsible media and our culture, breaking down the shifting responsibilities of consumers, brands and media. We will discuss: Is it now up to you as a media consumer to determine what's true and what isn't? Everyone says they want just the facts from news media. What does that mean? What is the responsibility of brands to align themselves with truthful content, We will introduce Barometer and we will discuss why, apart from what Barometer is doing in podcasts) why is it so hard to do that?