Podknife - REMASTERED: Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications) by The Action Catalyst

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REMASTERED: Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications)

Podcast |: The Action Catalyst
Publisher |: Southwestern Family of Companies
Media Type |: audio
Podknife tags |: Advice,; Business,; Careers,; Entrepreneurship,; Management & Marketing,; Self-Help
Categories Via RSS |: Business,; Education,; Entrepreneurship,; Self-Improvement
Publication Date |: Feb 27, 2024
Episode Duration |: 00:16:54

Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.

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