This episode is a masterclass on what your company must do to recruit and retain Gen Z in a Tik-Tok World. Gen Z is the newest cohort to join the working ranks. Knowing how to attract Generation Z employees starts with understanding who they are and their job search habits. Meeting them on their own terms could be the difference between filling open jobs quickly and prolonged vacancies and high quit rates. What must your company do to recruit and retain Gen Z? That is the question we asked two incredible Gen Zs - Danielle Farage and Rosa Beltran. what’s important to them, what’s not, and what turns them off? What do they want out of a job and employer? How important are a company’s culture and employment brand? How do they use social media and which channels do they prefer? Should you be using Tik Tok to recruit? You surely don’t want to miss this episode!

Part of our conversation focused on the importance of the employment brand. Check out this free webinar to learn more, hosted by Ira S Wolfe with special guest Al Cini.