Tools and tactics may change, but the principles of book marketing remain the same whatever the situation. Becky Robinson gives advice on how to reach readers and market your books for the long term. In the intro, The Things You Think Matter — Don’t [Ryan Holiday]; Boost Your Backlist [ALLi]; Craving Independence [The Bookseller]; 21st Century Creative [Mark McGuinness]; My Shopify store is live [CreativePennBooks.com]; Thoughts from the Pilgrim's Way [Books and Travel]. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors.  Becky Robinson is the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. She is also the founder and CEO of the digital marketing agency, Weaving Influence. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Reframing marketing * Providing value to your audience * Generosity and social karma * Curated authenticity * Figuring out your author brand * Keeping ambition alive while building for the long-term * What has changed, and what has stayed the same in book marketing You can find Becky Robinson at BeckyRobinson.com and on Twitter @beckyrbnsn Transcript of Interview with Becky Robinson Joanna: Becky Robinson is the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. She is also the founder and CEO of the digital marketing agency, Weaving Influence. Welcome to the show, Becky. Becky: Thank you so much, Joanna. It's great to be with you. Joanna: This is such a great topic, and many authors need this. But let's start with an attitude question, because many authors actually hate the idea of marketing. How can authors reframe marketing as valuable and important for reaching readers? Becky: I think one thing is to really focus on the reason why you wrote the book in the first place. Most people who write nonfiction write it because they have a valuable message to add to the world,