Brian Wright is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the Wright Media Group, where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too!

Key Takeaways You Won't Want to Miss:

[01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow!

[03:52] Whenever Brian FIRST checks out a new station, certain things things prove that they ‘get it’ versus those who REALLY need help. See how your effort stacks up!

[06:44] As one who’s been involved in talent development of on-air performers and those who manage them, Brian shares some of the traits or characteristics that demonstrate a person has potential ─ and what are some warning sign ‘tells’ that they might NOT.

[09:05] Turning to ONLINE skills, we hear how Brian notes how old-school radio job descriptions are evolving and points out things that broadcasters be fluent in doing ─ especially those who started BEFORE online was a thing?

[13:05] Realizing that while there are still far fewer jobs in traditional broadcast, things ARE starting to open up as we put the pandemic behind us. Brian shares the advice he would offer to ANY person applying for a new position.

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