In this week's episode Robert H. Frank, author of 'Under the Influence: Putting Peer Pressure to Work' speaks to Linda Yueh about how our social environments influence our behaviour more than we think. They discuss why behaviours from smoking to cheating are largely products of social environments and how we can use this understanding to direct human behaviour toward choices we make for the benefit of everyone. Find out more about the book here: https://bit.ly/2Zut3SS ----------------------------- Intelligence Squared+. The world's best speakers. Your questions. £4.99 per month. Intelligence Squared+ will bring you live, interactive events every week on our new online platform. Just like at our real-life events, you’ll be able to put your questions to our speakers, vote in live polls and interact with other members of the audience. Your subscription will give you access to multiple events featuring the world’s top thinkers and opinion formers, including Thomas Piketty, Margaret Atwood, Clive Woodward, Thomas Friedman, Meera Syal and Paloma Faith. For a full list of Intelligence Squared+ events and to subscribe, click here: https://bit.ly/2yfYIfm Support this show http://supporter.acast.com/intelligencesquared.  See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit podcastchoices.com/adchoices