If you want a long-term successful career as an author, you need to learn the craft and the business of writing. Joseph Nassise talks about his writing process, how he diversifies his business across different publishers, different products, and different technologies, as well as how he is embracing new options for his books. In the intro, Draft2Digital opens up Print for everyone; Future Today Institute Trends report; Microsoft introduces the AI-powered 365 Co-pilot; Google unveils generative AI tools; Ethical AI Publishing newsletter from Monica Leonelle. Plus, pictures from Wales on Instagram @jfpennauthor and Facebook @jfpennauthor; my new craft course on penn-courses.teachable.com/p/writing-setting-and-sense-of-place" title="">Writing Setting and Sense of Place; With a Demon's Eye on my store, and everywhere else. Today's show is sponsored by Ingram Spark, which I use to print and distribute my print-on-demand books to 40,000 retailers including independent bookstores, schools and universities, libraries, and more. It's your content—do more with it through IngramSpark.com. Joseph Nassise is the award-nominated New York Times and USA Today bestselling author of more than 50 books across horror, urban fantasy, supernatural thrillers, as well as epic fantasy and Arthurian mythos under other pen names. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * The story of how Joseph's first book became a success * Deciding between the traditional or indie route for individual projects * Diversification and creating multiple streams of income from your intellectual property * StoryCraft — Tips for learning how to write a commercial novel and publish/sell it * Why create NFT editions of your book * The future of NFTs and how they will become normalized * Using generative AI as part of your creative process