Today’s guest is Justin Banon, co-founder of Boson Protocol, the decentralized network on which the future of commerce will run. Boson Protocol (BOSON) is a decentralized infrastructure for e-commerce transactions. The ecosystem enables the exchange of digital value for real-world products and services through the use of tokenized futures contracts. Сommitments to buy and sell physical assets are represented as stateful non-fungible tokens (NFTs) on the platform. Together with its native utility token BOSON, the protocol aims to demonopolize commerce and allow buyers and merchants to interact with minimal intervention from intermediaries. Justin is a serial entrepreneur, he previously blitzscaled the Priority Pass Group to a $1Bn per annum revenue global rewards platform. With an academic background in physics, digital innovation and crypto, Justin applies first principles thinking to solve human problems with technology. By combining cool tech with deep tech, he imagines a future where commerce is open, fair and equitable. He has extensive blockchain experience where he consulted for MakerDao, Centrifuge, et. He got his degree in Physics from Imperial College London. We discuss a variety of topics including Boson, Web3, the future of commerce, property rights, and much more. In this conversation, we discuss how taking time off to relax can boost creativity and lead to better ideas. We also talk about Boson and the issues with the current Web2 paradigm. Justin explains that Boson's goal is to decentralize power and trust, and he sees it as a key part of the future of commerce and the exchange of physical goods. We discuss which sectors are most likely to adopt Boson and the potential impact of a web3-powered economy on society. Justin also shares his thoughts on digital assets, their appeal, and the importance of strong property rights. We also discuss the meaning behind the branding and naming of Boson. Our final episode topic centered around the future of Boson and the importance of the path to decentralization.