Podknife - PR Summer Reading List by Flack Pack

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  Podknife is a curated podcast information and review site designed to be accessible in your browser from any device. We’re working to build the most useful podcast information source available by providing you with as much publicly available information about each podcast in our database as we can find and keeping it as up to date as possible.
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PR Summer Reading List

Podcast |: Flack Pack
Publisher |: Washington Media Group
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Careers,; Education,; Government
Publication Date |: May 24, 2019
Episode Duration |: 00:30:40

Description
iTunes Summary

As PR people, we can spend hours each day reading proposals, news stories, and social media posts. Reading is key to the work we do communicating messages to target audiences.

Given that, it might be hard to imagine spending our free time reading, but then again, it’s the reading we choose to do that helps us do a better job at work.

Contributor Gina Luttrell kicks off our PR Summer School series with a short reading list curated just for listeners of the Flack Pack.

Also, this week’s Buzzer Beater player tackles AP Style with a list of questions that are definitely of this world.

Links:

Amazon: The Business of Persuasion

Edward Bernays

Walter Lippmann

Flack Pack Host: Kathleen Looney

The Oscar Mayer Wienermobile

AP Stylebook

Guest: Courtney Calvin

Guest: Gina Luttrell

Amazon: The Four Tendencies

Amazon: The Formula: The universal laws of success

Amazon: Seven Layers of Social Media Analytics

Amazon: Social Media: How to engage, share, and connect

Amazon: What do you do with an idea?

Amazon: What do you do with a chance?

As PR people, we can spend hours each day reading proposals, news stories, and social media posts. Contributor Gina Luttrell kicks off our PR Summer School series with a short reading list curated just for listeners of the Flack Pack.