Podknife - PR's Bad Report Card by Flack Pack

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PR's Bad Report Card

Podcast |: Flack Pack
Publisher |: Washington Media Group
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Careers,; Education,; Government
Publication Date |: Oct 25, 2019
Episode Duration |: 00:59:47

Description
iTunes Summary

A new report card that considers PR leadership has been issued by the Plank Center for Leadership in Public Relations. It’s the third time the card has been issued since 2015, and once again, the grades are not great.

Is PR in a rut? Robert asks that question and discusses the results of the latest Plank Center Leadership Report Card with one of its authors, Dr. Bruce Berger, at the University of Alabama.

Our Buzzer Beater player today manages communications for a well-known Washington, D.C. media outlet, but how well does he know AP Style? The answer is revealed on this new round of PR’s only podcast quiz show. Time travelling interns Sarah Shelson and Sharon Osano cook up a report about a fast food campaign that traded burgers for fries in their latest installment of our history feature, PR Rewind.

And O’Dwyer’s Associate Editor Steve Barnes is along with the week’s biggest PR headlines, reporting from the Flack Pack studio inside the O’Dwyer’s newsroom in New York City.

Links:

The Pizza Box Hasn’t Evolved in Decades, but Now Pizza Hut Is Trying out a New Round Design

O’Dwyer’s Associate Editor Steve Barnes

Subscribe to O’Dwyer’s free E-mail Newsletter

Guest: Alex Rosenwald

Plank Center 2019 Report Card on PR Leaders

Guest: Dr. Bruce Berger

Burger King Is Now Calling Itself 'Fries King'