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PPC vs Social Media - The Vending Machine - Publication Date |
- Sep 03, 2020
- Episode Duration |
- 00:03:26
Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship.
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