Podknife - PPC vs Social Media - The Vending Machine by Voice Marketing with Emily Binder

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PPC vs Social Media - The Vending Machine

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Sep 03, 2020
Episode Duration |: 00:03:26

Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship.

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