PPC vs Social Media - The Vending Machine
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Sep 03, 2020
Episode Duration |
00:03:26
Advertising is push; social media is pull. PPC is not a solid long term strategy if you want to build a brand people love and trust. With ads, especially PPC on Google search, you are continually paying to acquire your customer over and over. And Google owns the relationship.

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