Mark DiMassimo, creative chief of DiGo, wants to help folks like us do good things for our communities through our for-profit businesses by building better brands. So we talk about the bones of a great brand name and what positive behavior change marketing means in the cannabis category. We dissect getting attention vs. adding value and how to approach social media as personal brands, entrepreneurs, and startups. We discuss ways to uncover and communicate your strategic advantage. We also explore companies with social missions and why I see value in the gift economy for my service-based business. 

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