Given the inherent unpredictability of our modern world, businesses can no longer rely on that one great idea, product, or strategy. Former Google executive and consultant Steve Lerch gives us a preview of his Potato Expo 2023 presentations that will provide attendees some practical ideas on how companies can develop a culture of innovation built on open mindedness, flexibility, collaboration, and creativity. Guest: Steve Lerch, President, Story Arc Consulting This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore us.com/spud-doctor/">syngenta-us.com/spud-doctor to discover solutions for your potato growing obstacles.