I'm as excited as anyone that podcast advertising is finally a billion-dollar business in the US. But I'm also a realist, and I know that as we grow, it's important we embrace the standards that ad buyers have come to expect with other forms of advertising. Making an industry-wide commitment to third-party verification is a good start. Credits: Written by Bryan Barletta Copy editing by Evo Terra Rather read it? https://soundsprofitable.com/update/3rd-party-validation Audio engineering by Ian Powell Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. See omnystudio.com/listener for privacy information.