Few things in life are as exciting as podcast adtech. Ok, maybe that's an overreach. But there are huge changes happening right now in podcast adtech. More importantly, podcast adtech is the mechanism that will funnel literally billions of dollars to podcast publishers in the next few years. Hi, I'm Bryan Barletta, host of Sounds Profitable, the podcast companion series to my podcast adtech newsletter of the same name. It's part of the PodNews network, and if you're not already reading my newsletter, then you should be. This podcast will build upon the concepts and ideas presented in my articles, giving you unparalleled insights and practical implications of the changes our industry is going through right now. The pace of change is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Each episode of Sounds Profitable - The Podcast - will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves. So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series.