Podknife - Plop, Plop, Fizz, Fizz: How Companies Double Their Profits by Under the Influence with Terry O'Reilly

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Plop, Plop, Fizz, Fizz: How Companies Double Their Profits

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 08, 2024
Episode Duration |: 00:27:52

Every company dreams of doubling its profit.

It’s almost impossible to do.

Yet, some companies do it by tweaking one tiny thing.

We’ll talk about an industry that put three words on their packaging that doubled their profit.

A company that created a catchy jingle that doubled their revenue overnight.

And a business that changed one single word in a headline and their profit went up 100%.

Hosted on Acast. See acast.com/privacy for more information.

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