Podknife - Pets: What’s a ‘pet-fluencer’? by Business Daily

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Pets: What’s a ‘pet-fluencer’?

Podcast |: Business Daily
Publisher |: BBC
Media Type |: audio
Podknife tags |: Business,; Business News,; News & Politics
Categories Via RSS |: Business,; News
Publication Date |: Aug 12, 2024
Episode Duration |: 00:17:28

From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.

It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.

We'll uncover why this trend is proving to be so profitable.

(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)

Presented and produced by Deborah Weitzmann

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