The concept of persuasion might have a slightly negative connotation in the world, but in reality, it is one of the most powerful tools you can use to connect with your audience to spread your message. By understanding the science of persuasion and mastering the art of communication, you can become a more effective and influential person. In this episode, we'll explore the power of persuasion and give you some practical tips on how to become a more persuasive communicator. “The best way to ever persuade is always through metaphor. If you get someone to understand or connect with your metaphor, and they believe in that metaphor, they will believe in your suggestion.” If you’re looking for tips on how to master the power of persuasion, this episode is for you! 1. Get the GrowthDay app for all your personal development in one place:  https://growthday.com 2. Read my bestselling book, High Performance Habits: https://amzn.to/2vhf82C 3. Get the High Performance System online (the full course and assessment!): https://www.growthday.com/hps 4. Get the Confidence Masterclass: https://www.growthday.com/confidence 5. Follow me on Instagram: https://www.instagram.com/brendonburchard